"As a marketing analyst, you'll use your analytical skill set to collect information about the market, identify trends, and offer marketing strategies. In an interview context, expect to answer technical questions that will test your knowledge of market analysis. Be prepared to show that you can work in a fast-paced environment, handle large sets of data, and are up-to-date on current industry news."
Determine the maximum amount that we could afford to pay to have a potential customer reach one of our website.
Step through a sales funnel's metrics (revenue on a product, all costs associated with the sale, ad click through rates, website call-in rates, conversion rates) to back out the maximum cost to acquire a website visitor.