"Companies are looking for marketing coordinators who are knowledgeable about the marketing process and can communicate effectively to upper management. In an interview context, expect to be quizzed on your management knowledge and to be given examples of situations in which you have to utilize your judgment skills to determine which one is the most favorable. Employers will want to know how you perform under pressure, deal with difficult people, and the types of programs you are familiar with. To ace your interview, show that you are a motivated, creative, and flexible individual."
Which selling technique do you think works better for our company... the hard sell or the softer, knowledgeable sale?
When speaking to higher-end homeowners you do not want to be pushy or force them to make a sale on the spot. You simply want to inform them of the product line and ask questions to see if there is a mutually beneficial match. Trust and developing customer relationships is very important since a lot of marketing is done by word of mouth.