"In the marketing team, a marketing director is depended on to interpret market data while developing and guiding the marketing staff. Employers are looking for candidates who can create effective marketing strategies, motivate their team to success, and spot areas for improvement. During your interview, expect to be asked as to role play a situation where you must sell your interviewer one of the company's products. Be sure to come with a real passion for taking on challenges and making an impact on the company through your contributions."
There was a written case study about a market that they were supposedly entering. Entering the market made no sense b/c it was not right.