Marketing Interview Questions | Glassdoor

Marketing Interview Questions

Marketing positions cover a variety of roles, ranging from technical market analysis to creative storytelling. If interviewing for an analytical role, expect to answer statistical questions about market trends and patterns. If interviewing for a non-technical role, focus on highlighting your strong written and oral communication skills as well as your experience running compelling campaigns.

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How do you convince a CIO of a utility to care about energy efficiency?

5 Answers

This is a bit of a trick question. CIO really does NOT care about efficiency because it means less revenue. However, some states are mandating efficiency programs and so the CIO wants to do this as cost effectively as possible. Some utilities in some states also face competition for energy consumption, so a customer engagement program that makes consumers feel good about their utility will help with rate approvals and satisfaction ratings, which will boost the bottom line overall.

He cares because if he can lower the system peak number, he can lesson the amount of spinning reserves he must have in place, whixh in effect is stranded capital.

CIO cares since as a company executive he needs to work with his customers (operating unit executives) to cut costs and increase revenues. By providing a solution that mines data to assist customer to save energry usage - the CIO is prioviding a solution for the utility to flatten its energy demand curve.

How are you going to make this Company better and more profitable.

2 Answers

Which selling technique do you think works better for our company... the hard sell or the softer, knowledgeable sale?

1 Answer

What motivates you?

1 Answer

Name a time when you motivated others to do well.

1 Answer

How do you motivate people?

1 Answer

What is the difference between direct and in-direct marketing?

1 Answer

What do you see the organization doing to raise it in prominence?

1 Answer

Do you value a company with room for growth?

1 Answer

Determine the maximum amount that we could afford to pay to have a potential customer reach one of our website.

1 Answer
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