Marketing Interview Questions
Marketing positions cover a variety of roles, ranging from technical market analysis to creative storytelling. If interviewing for an analytical role, expect to answer statistical questions about market trends and patterns. If interviewing for a non-technical role, focus on highlighting your strong written and oral communication skills as well as your experience running compelling campaigns.
How do you convince a CIO of a utility to care about energy efficiency?
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He cares because if he can lower the system peak number, he can lesson the amount of spinning reserves he must have in place, whixh in effect is stranded capital. Less
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CIO cares since as a company executive he needs to work with his customers (operating unit executives) to cut costs and increase revenues. By providing a solution that mines data to assist customer to save energry usage - the CIO is prioviding a solution for the utility to flatten its energy demand curve. Less
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Simple. You demonstrate a cost savings analysis comparing efficient energy use to inefficient energy use. Use a graph of the inefficient use, compare to an efficient use, then run assign the value. That is just one way. This of course assumes that the inefficient use cost more then the cost to correct the problem. But if you do make the changes you can leverage the changes into a PR piece and get a double benefit (efficient use and a "look at us going green!" piece.) Less
Do you know anything about Chartwell Higher Education?
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I was ready for this one. I did lots of research on the company. " brief who they are, what they do, and also spotted some error on their website and brought them up. I gave her solution to their problems and how i would go about it. " she response with " We are currently going thru a re-branding" that's why its like that. Less
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Iwas ready for this one.idid lots of research on the company brei
Which selling technique do you think works better for our company... the hard sell or the softer, knowledgeable sale?
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When speaking to higher-end homeowners you do not want to be pushy or force them to make a sale on the spot. You simply want to inform them of the product line and ask questions to see if there is a mutually beneficial match. Trust and developing customer relationships is very important since a lot of marketing is done by word of mouth. Less
How do you motivate people?
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I believe that people need to embrace a goal and believe that they are capable of achieving it in order to be motivated to pursue that goal. I work with my team to develop goals that deliver on business targets and are achievable. By providing the vision, a measurable target, and supporting them with the right tools and information, I motivate my teams. Less
Can you tell me how you would manage a new product launch?
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I would put together a launch plan with input from the necessary teams: Product Management, Engineering, Testing, Support. A part of the plan would include schedule, key stakeholders and responsible team members, and key deliverables and milestones with dates. I would arrange weekly meetings leading up to the launch date and manage the progress on each of the milestones and deliverables by coordinating with each of the team members. Less