Marketing Manager Interview Questions
In a Marketing Manager interview, the interviewer is likely to ask questions regarding skills related to project management, problem-solving, teamwork, and written and verbal communication. They may ask you to describe situations in which you have used these skills when directly working with clients in strategizing their marketing campaigns.
Top Marketing Manager Interview Questions & How to Answer
Here are three top marketing manager interview questions and how to answer them:
Question #1: Tell me about a time when a marketing campaign didn't produce the expected results. How did you handle it?
How to answer: Use the STAR technique to describe a situation in which you were challenged at work. You can also use this as an opportunity to demonstrate what you learned, and how it helped you further develop problem-solving skills, which are crucial when working as a marketing manager.
Question #2: How do you keep up with changing trends in the marketing industry?
How to answer: You can use your answer here to not only describe any professional memberships you maintain but also demonstrate your dedication to the industry. When providing an answer, be sure to include both things you have done, as well as things you plan to do to stay ahead of trends.
Question #3: What unique marketing skills do you bring to the position?
How to answer: This is your chance to discuss any unique certifications or marketing experience you may have. Include any unique marketing skills including social media, SEO, or print media advertising that may make you a more competitive candidate.
Do you know anything about Chartwell Higher Education?
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I was ready for this one. I did lots of research on the company. " brief who they are, what they do, and also spotted some error on their website and brought them up. I gave her solution to their problems and how i would go about it. " she response with " We are currently going thru a re-branding" that's why its like that. Less
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Iwas ready for this one.idid lots of research on the company brei
Can you tell me how you would manage a new product launch?
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I would put together a launch plan with input from the necessary teams: Product Management, Engineering, Testing, Support. A part of the plan would include schedule, key stakeholders and responsible team members, and key deliverables and milestones with dates. I would arrange weekly meetings leading up to the launch date and manage the progress on each of the milestones and deliverables by coordinating with each of the team members. Less
How will you position the current legacy product considering that the next generation product is beginning to be offered.
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The answer they were looking for was that the legacy product should be offerred tothe price sensitive customers, while migrating other customers to the more expensive, advanced newer product. Less
How many cans of paint would you need to paint one wing of a 747?
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Of course, this is a terrible interview question if you believe in behavioral interviewing. But... Of course, the answer isn't what's important... it's the process that you go through to figure out the answer. "A wing is probably about 20 ft deep and 200 ft long so that's 4000 sq ft, a can of paint probably covers the four walls of an avg bedroom, so call that 50 sq ft, so about 80 cans..." Analysis is an important skill in almost any job, so throwing a question at you that you've probably never encountered is a way to surface your analytical skills. But then again, I don't like to ask these sorts of questions; I'd rather focus on concrete examples on a candidates past where they did analysis. Past behavior is a better predictor of future behavior, IMHO. Less
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this is a fairly standard question that has nothing to do with whether or not youve painted or stood on a 747's wing, it simply tests your logic ability, and your thought process. the interviewer was looking for a response that went something like this...."well, first i would want the dimensions of the wing, how big it is in square ft. next i would want to determine how many cans of paint are necessary for one sq. ft, next id want to determine how many coats of paint does the wing require. obviously you dont know the answer, but thats the thought process the interviwer wants to see, and again, its a fairly standard question for any kind of quant based marketing gig (which id imagine it is considering its netflix). Less
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This is an easy question for those used to travel. The answer is none. The wing of a 747 has virtually no paint on it because of some good reasons. First, the weight of the paint would decrease fuel efficiency dramatically and would require re-painting. Second, the only reason airlines paint the aircraft is for marketing purposes....that is the tail of the aircraft Less
Die Hard question - you have two containers, one holds 3 gallons, one holds 5 gallons, unlimited supply of water. How do you get exacly 4 gallons in a container?
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Fill the 3 gal jug up and pour 3 gal into 5 gal jug. Fill the 3 gal jug back up and pour into the 5 gal jug filling it up, leaving 1 gal in the 3 gal jug. Pour out entire 5 gal jug emptying it and pour the 1 gal from the 3 gal jug in the 5 gal jug. Fill the 3 gal jug back up and pour all 3 gal in the 5 gal jug giving you 4 gal. Less
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Watch Die Hard
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Assuming the 3 gal fits into the 5 gal. Fill 5 gal container, pour into 3 gal container, leaving you with 2 gal in 5 gal container. Pour 2 gal, into 3 gal. Fill 5 gal container. Pour 5 gal into 3 gal, until full. 1 gal will be removed from 5 gal to leave 4 gal remaining in 5 gal, since there was already 2 gal in 3 gal. Less