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Markets Interview Questions

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How do you convince a CIO of a utility to care about energy efficiency?

5 Answers

This is a bit of a trick question. CIO really does NOT care about efficiency because it means less revenue. However, some states are mandating efficiency programs and so the CIO wants to do this as cost effectively as possible. Some utilities in some states also face competition for energy consumption, so a customer engagement program that makes consumers feel good about their utility will help with rate approvals and satisfaction ratings, which will boost the bottom line overall.

He cares because if he can lower the system peak number, he can lesson the amount of spinning reserves he must have in place, whixh in effect is stranded capital.

CIO cares since as a company executive he needs to work with his customers (operating unit executives) to cut costs and increase revenues. By providing a solution that mines data to assist customer to save energry usage - the CIO is prioviding a solution for the utility to flatten its energy demand curve.

How do you influence people who do not report to you? How do you get them to do things even though they don't have to or want to?

2 Answers

They placed two new products on the table and asked me to analyze them and describe why they fit with the specific brand they were identified with.

1 Answer

Do you know anything about Chartwell Higher Education?

1 Answer

What is the difference between direct and in-direct marketing?

1 Answer

How are you going to make this Company better and more profitable.

1 Answer

Tell me about your favorite campaign. How would you approach a new product that we would offer? What would be the first step you would take?

1 Answer

How will you position the current legacy product considering that the next generation product is beginning to be offered.

1 Answer

How have you utilized your relationship with agencies/vendors to achieve company goals?

1 Answer

Can you tell me how you would manage a new product launch?

1 Answer
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