The main questions involved a series of projects and ideas that no one had time to follow up on. They asked what I might be able to do with those ideas in the time given, and how I thought they would be important or help.
I took short notes, and was able to articulate my understanding of how the department related to the company and other departments in important ways. I gave my priority on the projects and explained my reasoning, and how and why I thought each one would contribute.
The hint here is use a framework but consider the premise of the service (user generated encyclopedia of free/recycled content; user trust; what would happen if there is monetization forced on this free to user service).