Media sales interview questions shared by candidates
Which advertising campaign that I conceived was a disaster and how did I bring it around?
It was a FMCG product ( consumer product ). There had been a sudden escalation in the rates for TV slots and the client's budget could not accommodate the sudden spike. We were able to reduce the number of cities in this marketing blitz and still get a huge bang for our buck.
The project proved most difficult. It required the applicant to devise a media plan for a fictional client. Although expectations for the project were said to be low, it was — without a doubt — the determining factor in the process.
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