"As a product marketing manager, it's your job to develop effective marketing programs that will drive demand for your product. Expect to be tested on your analytical, communication, and strategy skills as well as your knowledge of marketing positioning and messaging. Be prepared to answer situational questions that will evaluate your ability to evaluate market opportunities, launch products, or generate demand."
Tell me about a time you drove GTM alignment across teams around a specific feature launch.
I spoke about my experiencing formalizing a global GTM strategy - from discovery (hosting 1:1s with a variety of stakeholders across the org) to execution (getting buy in and starting to host GTM calls around Tier 1 product launches). I then spoke about the GTM plan in action as it related to the launch of a Care product I oversaw at a former company.