Marketing positions cover a variety of roles, ranging from technical market analysis to creative storytelling. If interviewing for an analytical role, expect to answer statistical questions about market trends and patterns. If interviewing for a non-technical role, focus on highlighting your strong written and oral communication skills as well as your experience running compelling campaigns.
If given the position, what would be the first thing you would do?
There would be 3 things needing to be done initially. Gain an understanding of what services/tests we provide and how we are currently doing that, get to know the internal staff I am responsible for (13) and what their responsibilities and needs are, complete a hands on market survey in the entire region.