Product Manager Interview Questions | Glassdoor

Product Manager Interview Questions

"Often considered the �CEO� of their product, product managers oversee the strategy, production, and implementation of a particular product. Because product management teams include members from different backgrounds such as engineering, design, and data design, product managers must have strong communication skills and excel in cross-functional work environments. Expect to answer questions about your management abilities, prioritization skills, and experience working in product. Though not required, technical backgrounds are advantageous particularly when applying for roles at tech companies."

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You notice that adwords revenue for a certain word has dropped in Italy for the last 30 days. How do you go about determining why that has happened?

4 Answers

This is a test to see how you think on your feet.

Adword Revenue : No. of impressions * Click Thru Rate * Cost Per Click Anyone of the three parameters could decline to have an overall reduction in revenue. No. of Impressions could go down if a. The internet usage has fallen for some socio-culturaal reasons in Italy b. The usage of Google search has reduced because of may be some competitor applicaton launch or some major marketing promotion activities c. Some major technical issues has come up may be in the Google servers which is resulting in higher latency in Google Search applications resulting in reduced usage Click Thru Rate might have gone down 1 Major shift is usage clusters Keywords used have changed resulting in changed search behavior where in people are less prone to click thru. 2 Some technical issues like adds not displayed properly Same major flaw in random add picking might have got introduced 3. Some recent layout change has been there and peope are yet to get accustomed with the changed layout Reduced CPC: 1. People are spending less on Adwords and hence bidding less 2 Due to the keyword change, the new cluster CPC is much lesser.

1. Determine the amount of decrease in month over month percentages, and make sure this isn't a trend. 2. Assuming we've seen similar decreases in conversions and clicks, 30 days is a month's time. Let's say this is in August, when the entire country uses the majority of their average of 42 vacation days per year. That's a factor. 3. Given you've said decreases in revenue and assuming all click and conversion data remained the same month over month, we may look for broken dynamic revenue variable conversion codes on the page source. Was there a site update?

The manager of component 'A' says his functionality is more important than that of component 'B.' The manager of component 'B' says his is more important than that of component 'A.' You can only implement one A or B, but not both - which do you choose to implement.

11 Answers

Tell me how you would scale a social media software platform?

3 Answers

How will you position the current legacy product considering that the next generation product is beginning to be offered.

1 Answer

Can you tell me how you would manage a new product launch?

1 Answer

Tell me the thought process and planning as well as the execution in the launching a product x or creating a positioning for a product/feature Y.

1 Answer

What is the marginal cost of a gigabyte in gmail?

12 Answers

you are on a biz trip and travelling from one city to another. you have a stack of unsorted flight boarding passes. only departure city and destination city are on the boarding pass. how do you find the first departure city and your final destination city

13 Answers

How would I design the elevators for a new 40 story office building that had an average of 100 people per floor to most efficiently fill and empty the building given a standard 9-5 workday and traffic conditions in my city? The answer needed to be completely detailed, including expected passengers per car, time per stop, average floors stops per trip at various hours, etc.

9 Answers

Cannot list due to NDA.

5 Answers
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