Product Marketing Interview Questions | Glassdoor

Product Marketing Interview Questions

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How will you position the current legacy product considering that the next generation product is beginning to be offered.

1 Answer

The answer they were looking for was that the legacy product should be offerred tothe price sensitive customers, while migrating other customers to the more expensive, advanced newer product.

Can you tell me how you would manage a new product launch?

1 Answer

Tell me the thought process and planning as well as the execution in the launching a product x or creating a positioning for a product/feature Y.

1 Answer

Who are our competitors?

4 Answers

If John Locke from lost was running for president of the island what would be his campaign slogan.

4 Answers

There are 3 cars travelling in a road from point a to pont b, you have to pick one car, which one do you choose?

4 Answers

What should our strategy be for XYZ

1 Answer

Typical PMM questions: GTM, messaging, content, sales enablement.. etc.

1 Answer

What needs to change in order to succeed at Citrix?

1 Answer

Describe a new and creative way to positioning our virtualization product?

1 Answer
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