Product Marketing Manager Interview Questions | Glassdoor

Product Marketing Manager Interview Questions

"As a product marketing manager, it's your job to develop effective marketing programs that will drive demand for your product. Expect to be tested on your analytical, communication, and strategy skills as well as your knowledge of marketing positioning and messaging. Be prepared to answer situational questions that will evaluate your ability to evaluate market opportunities, launch products, or generate demand."

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Can you tell me how you would manage a new product launch?

1 Answer

I would put together a launch plan with input from the necessary teams: Product Management, Engineering, Testing, Support. A part of the plan would include schedule, key stakeholders and responsible team members, and key deliverables and milestones with dates. I would arrange weekly meetings leading up to the launch date and manage the progress on each of the milestones and deliverables by coordinating with each of the team members.

Tell me the thought process and planning as well as the execution in the launching a product x or creating a positioning for a product/feature Y.

1 Answer

How will you position the current legacy product considering that the next generation product is beginning to be offered.

1 Answer

Who are our competitors?

4 Answers

If John Locke from lost was running for president of the island what would be his campaign slogan.

4 Answers

There are 3 cars travelling in a road from point a to pont b, you have to pick one car, which one do you choose?

4 Answers

Would you be willing to travel?

1 Answer

How would you prioritize internal conflicts or conclude a situation where your manager and his/her manager has different agenda?

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Surprisingly but likely because it wasn't a technical position, most questions were fairly usual. Because it was in the entertainment group, several folks focused on cultural fit. I did get the "so, what do you want to do here?" Followed by silence. Caught me completely off guard which I assume was her intention. Overall great process.

1 Answer

Some young people love to live in a big city like New York City... Findlay, Ohio is nothing like that. How would you feel if you were to be placed here?

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