Product Marketing Manager Interviews

Product Marketing Manager Interview Questions

Product Marketing Manager Interview Questions

"As a product marketing manager, it's your job to develop effective marketing programs that will drive demand for your product. Expect to be tested on your analytical, communication, and strategy skills as well as your knowledge of marketing positioning and messaging. Be prepared to answer situational questions that will evaluate your ability to evaluate market opportunities, launch products, or generate demand."

3,634 Product Marketing Manager interview questions shared by candidates

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Juniper Networks
Product Marketing Manager was asked...November 9, 2011

Can you tell me how you would manage a new product launch?

1 Answers

I would put together a launch plan with input from the necessary teams: Product Management, Engineering, Testing, Support. A part of the plan would include schedule, key stakeholders and responsible team members, and key deliverables and milestones with dates. I would arrange weekly meetings leading up to the launch date and manage the progress on each of the milestones and deliverables by coordinating with each of the team members. Less

Aruba Networks

Tell me the thought process and planning as well as the execution in the launching a product x or creating a positioning for a product/feature Y.

1 Answers

Start with the target customer, the use case, and the differentiation of this product. Less


How will you position the current legacy product considering that the next generation product is beginning to be offered.

1 Answers

The answer they were looking for was that the legacy product should be offerred tothe price sensitive customers, while migrating other customers to the more expensive, advanced newer product. Less


If John Locke from lost was running for president of the island what would be his campaign slogan.

6 Answers

"Don't ever tell us what we can't do. Ever."

Learn how to walk again before we can run!

But John Locke is dead. It's 'Smoky' that's taking his form. Smoky is already the president of the island especially after the death of Jacob. Smoky's slogan is 'tirihihik tirihihik, tirihihik tirihihik, (you know the sound that the smoke monster does). Less

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There are 3 cars travelling in a road from point a to pont b, you have to pick one car, which one do you choose?

4 Answers

It depends... If the road between points a and b is accident prone, I'd want to be in a Volvo. If the road is pretty straightforward and I need to get to my destination in a hurry...the fastest sports car. If it is a scenic road and I am on a vacation...a convertible. Less

It depends on the goal. Am I trying to get some place as quickly as possible? Am I content to get there in one piece no matter how much time? Am I more interested in the journey? This question is about thought process. Less

I choosed safety car and everything inside

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Who are our competitors?

4 Answers

Ditto experience interviewing with them for a similar position...they did not bother even responding to mails/phone calls requesting for updates...learnt from an acquaintance over there that they had quietly moved on with another candidate...helps a lot if you have strong internal backing....lack of professionalism is obviously loud and clear...i would probably attribute it to arrogance for having quickly moved up the ranks as a successful silicon valley company... Less

Most notably, Parallels comes to mind, but I think there may be one or two smaller players. Less

Microsoft, Citrix, Oracle/Sun

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How old are you? Are you married? Do you have children?

3 Answers

Sincerely apologize if there is any step of our recruitment process that bothered you. Verify the candidate's age, married status, family info would help us apply the appropriate relocation package in the offer letter after that. Your frankly discussion with our recruiter about your concern during and after the interview will be appreciated. Regards. Less

These are appalling questions! Shows from the start the overall mentality of the company. Decline the interview right after having heard such questions. Less

Apparently Sentifi thinks anti-discrimination laws don't apply to them. Really strange to start an interview by asking about age, marital status, family etc. Declined further interviews because of this. Less

Marketing Instincts

They give you a real life scenario to write and email to an imaginary client about...everything about this was easy except because I was so nervous I had difficulty getting the details down. Most important thing to keep in mind: get the details right.

1 Answers

They explained there wasn't an exact right or wrong answer, they were looking for my approach and professionalism in communicating to the client. Less

Samsung Electronics

None. Just standard. She asked "What role and product do you want to oversee?" ... my answer was the position I am interviewing for (otherwise, why would I be there?!")

3 Answers

Mobile phone - from mid to high end range at Marketing Manager level.

The position which I applied is digital marketing executive and I know that I will do well in that field and will work hard in order to achieve sales target in given time without fail Less

The role is Product Marketing Manager, if I will be in this position, I will definitely review the market or previous research and sales data first. Then I will find and/or create demand for our products by using best fit strategy . If there is demand the sales will get high for sure. For the products , every product have their ways of sales and marketing strategies. Less

R.R. Donnelley

Are you still interested in the job?

3 Answers



I am still keen on pursuing this opportunity. I would like to have an opportunity to discuss and wow. Less

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