"As a product marketing manager, it's your job to develop effective marketing programs that will drive demand for your product. Expect to be tested on your analytical, communication, and strategy skills as well as your knowledge of marketing positioning and messaging. Be prepared to answer situational questions that will evaluate your ability to evaluate market opportunities, launch products, or generate demand."
I provided strategic answers so that I didn't feel like I was providing competitive intel from the company I currently work for. Overall, that level of answer should have been enough to get a sense of my suitability for the role. Less