Product Marketing Specialist Interview Questions
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Product Marketing Specialist interview questions shared by candidates
What is the future of social media/what are the current trends?
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Facebook remains the most popular site, and is turning into a search engine, stealing market share from Google. Twitter is losing users because it is text based, while Instagram and Snapchat grow due to consumer's preference for photo and video. Less
What are your assumptions / perspectives upon product marketing role or function?
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TBH, my main perspective upon product marketing function is being the main marketing runner of all existing products. Runner being the one who determines the strategy and analyze all of marketing initiatives. So, in a way it upholds a larger responsibility within all marketing initiatives. Less
When was a time you found success in a campaign, what were the results? When was a time where a campaign failed and why? Are you comfortable making sales calls? As well as general scenario questions around marketing campaigns.
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Gave examples of past experience and personality traits
What review would your previous manager give you?
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Listed out positives and specific areas of improvement.
Do you know how internet routers work? Keep in mind: Job description didn't mention they were looking for a technical engineer or someone who could install routers while also being a marketing expert. I would like to know the percentage of marketing, journalism, or communications professionals who also have technical certificates and are applying for entry-level jobs...
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This question was not relevant at all to the job description...so I glossed over it. "Yes, I understand the basics of how the internet gets connect via phone lines and Ethernet." Am I an engineer? No. So I wasn't going to go into it any further than that. Less
Describe some of your daily routine, responsibilities, and tasks as manager.
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Driving sales through KPI's, training and coaching associates, etc.