"Field sales teams depend on their sales coordinators to utilize their organizational skills and knowledge of policies to maximize their performance. Employers are interested in hiring candidates who are familiar with the industry that they will be working with, but also really excel in providing exceptional customer service. Be prepared to talk about what you can offer to increase profitability or efficiency in the company as this is your ultimate goal. Come with a positive attitude as you will be working alongside a team and resolving issues with customers."
Can't think of a difficult question -- interview routine. They truly believe in the assessment process as the best tool to find a good candidate. They were the usual questions like, "Tell me about a time when you turned in something that your boss wasn't happy with" and what did you do about it.