As a sales representative, your ability to speak to clients has a large impact on the company’s profits. Great interpersonal, listening, and marketing skills are all essential. As sales reps often encounter skeptical or difficult customers, employers will be looking to assess your ability to present a product with ease, counter objections, and bounce back from rejection. Be prepared to give a convincing sales pitch on one of the company's products or role-play a situation in which you have to persuade difficult customer.
How do you make people choose a product they don't want.
Make them feel a sense of loss if they don't have the product!
Highlight the must-have features.
First of all I will build trust and communicate with his human basic needs I will explore his feelings and wishes; what he like and what he doesn't Then I concentrate on the benifits and advantages he may got with the new products