"Employers hiring general managers are looking for decisive leaders with previous management experience to oversee a department or division in the company. In an interview, be ready to discuss your ability to lead lower-level managers and implement improvements within the business. General managers may join the company directly through management, so interviewers will want candidates who are capable of forming strong relationships with established employees."
Business Model: 1) Launch (how would you launch a grocery business at Amazon?) 2) Growth (what’s the best business model for streaming video?) 3) Pricing (what is the optimal price for the new Twilight book?)
When in doubt, always rely on either the Virtuous Cycle or improving the customer experience as your case framework.