Senior Associate Brand Manager Interview Questions | Glassdoor

Senior Associate Brand Manager Interview Questions

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Senior associate brand manager interview questions shared by candidates

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You are the brand manager of X. What would you do to increase sales of this brand?

1 Answer

Look at the 4 Ps: Increase price, increase promo, increase dist, or change product. Look at the Cs: Check to see category, competition, climate (govt etc), customers.

Analyze a TV/magazine ad in terms of effectiveness using principles of consumer marketing.

Give an example of a time you've shown leadership to execute a project across functional groups.

Provide examples where you've worked on brand innovation.

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