Senior Brand Manager Interview Questions | Glassdoor

Senior Brand Manager Interview Questions

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Senior brand manager interview questions shared by candidates

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You are the brand manager of X. What would you do to increase sales of this brand?

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Look at the 4 Ps: Increase price, increase promo, increase dist, or change product. Look at the Cs: Check to see category, competition, climate (govt etc), customers.

Are you comfortable marketing to a target audience that you are not a part of.

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Do you want to be a CMO or a GM

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What was a way in which I restructured the business at former employer

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The interviews are a series of 50 minute conversations with three or four different people. They basically all end up asking you the same kinds of "behavioral" interview questions - "tell me about a time when . . . " Be prepare with a lot of good examples from your past experiences.

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Tell about a time where you ad to use your leadership skills and these skills were deemed unsuccessful upon completion of the project?

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Can you leave on an out of the country buying trip in 2 weeks?

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How do you organize?

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None really. I had ben asked nearly all of them before. Some questions to prepare for would be "What's the most innovative product you can think of?" and "If you were the brand manager on that brand, what would come up with next?"

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Why Hasbro?

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