What do you think about our company and life insurance underwriting as a whole? You know all the negative things about our company on the internet? There's simply no basis. I hope you didn't take them seriously?
I've heard about your company from family members and I know very little about insurance but I am willing to learn. Regarding your company on the internet; I understand that there will always be negative criticism towards a company no matter how good they are.
Branding is the complete sum of how your company is perceived--or experienced--in the marketplace. An effective brand energizes its followers/users and promotes its products and services. A brand is a reflection of your company's identity, and should be the first people think of when they think of your type of business. That being said, one should pick colors that reflect the organizations character. I see Pathways as a vibrant, caring organization that has solid roots in local communities. It is an expert in the field of home health, hospice, and private duty. Your colors should be strong, vibrant, and hopeful. I'd pick a rich blue and a striking green. Blue represents stability, but is also calming. It is the color of the sky and the ocean. Green is a hopeful, refreshing color. It is the color of spring, of growth, and of trees.