Senior product marketing manager Interview Questions

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Senior Product Marketing Manager interview questions shared by candidates

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Infoblox
Senior Product Marketing Manager was asked...March 4, 2016

How do you approach competitive content creation?

2 Answers

I research external and internal ( technical marketing peers) sources and develop compelling competitive messaging to be used to develop one pager, ppt slides and top kill bullets that the field can easily leverage when speaking to prospects. Less

As with any interview question, a good first step would be to learn more about the specific purpose of what is asked for, in this case the competitive analysis and content creation. Is this to help reduce the sales cycle, to learn about competition sales techniques, for product(s) feature comparison, etc. And who would be the audience for such analysis and how the results would be used. Once these are determined, then external or internal sources could be used to gather details that satisfy the objectives and also to create adequate material. Different types of collateral with various levels of detail would be required to better serve the targeted audience of this analysis. Less

Caldera Medical

What are the ages of your children?

2 Answers

I told HR the age.

Is this legal?

DigitalOcean

In discussing objectives and goals, I was asked if I had ever missed a goal.

2 Answers

I answered honestly, and said, yes, I miss goals all the time, because our OKR process is designed to include stretch goals and of course company/team priorities change all the time. Less

It's essential to demonstrate that you can really go deep... there are plenty of followup questions and (sometimes tangential) angles to explore. There's a lot of Senior Product Marketing Manager experts who've worked at DigitalOcean, who provide this sort of practice through mock interviews. There's a whole list of them curated on Prepfully. prepfully.com/practice-interviews Less

Adchemy

Here is a magic box that does algorithmic signal matching [hinting at the Adchemy "secret sauce" intent matching algo]. What would be the ranking logic for two ads that have the exact same bidding and reputation (relevance)?

1 Answers

This one is probing for core search algo knowledge, metrics like CTR, keyword generation, auction marketplace. It's a real design problem one would encounter on the job. Looking for logic and thought flow in problem solving. Less

Orion Health

Tell me about technology that excites you

1 Answers

I talked about hearing aids... because I wear them.

Aha!

Tell me about a recent go-to-market launch and my strategy for it.

1 Answers

This was a multi-part question with me talking about the launch from high-level strategy and then us talking through the entire process down to the execution and through launch. Less

InfoScout

I received a question from the CEO that was unexpected. The reason for the question was to gain an understanding in my process of thinking. It was regarding a man in a boat and a boulder and what happens to the water when you take a specific action...I'll just leave it at that.

1 Answers

I answered it well. The question is extensive and so is the answer.

Onfido

What’s your approach to creating messaging?

1 Answers

Few years ago I attended a story brand seminar, which follows the generic movie plot: a protagonist who faces a challenge, veers towards failure, but a guide appears who comes to the rescue and saves the day. We also have internally someone in the training department who emphasizes story telling. Less

GitLab

Q: How do I work with Product Management

1 Answers

Bundling as much functionality possible to make launches and bringing market intel to influence product roadmap. Less

GitLab

Q: What can I provide to sales?

1 Answers

Market knowledge and relevant uses cases that, along with awareness efforts and nurturing material, can help them convert better their leads. Less

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