"Search engine marketing specialists are responsible for building a company's audience using their technical skills in coding, web design, and usability. During an interview, expect to answer technical and marketing questions, as well as situational and behavioral questions about how you work in a team. The ideal candidate understands the factors that drive user interest, how to conduct competitor research, and develops link building strategies."
There really wasn't any tough questions. They asked how I would build a link, which there are a plethora of answers for, but nothing that was outside of the box by any means.
I gave a few options as to how to build a link, as well as a couple ways you *can* build a link but I would generally avoid, and why.