Social media director Interview Questions

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Amazon
Senior Product Manager, Social Media Advertising was asked...June 26, 2012

Tell me how you would scale a social media software platform?

3 Answers

Try to define "scale", ask for clarifications. Are we trying to scale to more users or to more ad providers? Are there any current bottlenecks? What is the goal here? How about we improve the experience by providing more relevant ads? etc... Less

Its such a tricky question. I guess its by the analytic we use to know the page views and all.. Less

I didn't have a good answer for this one.

Which advertising campaign that I conceived was a disaster and how did I bring it around?

1 Answers

It was a FMCG product ( consumer product ). There had been a sudden escalation in the rates for TV slots and the client's budget could not accommodate the sudden spike. We were able to reduce the number of cities in this marketing blitz and still get a huge bang for our buck. Less

Medical Search International

What understanding do you have of Locum Tenens?

1 Answers

I have no understanding of Locum Tenens.

Castle Law Group

Why are you applying for this position?

1 Answers

I am applying for this position because it is appealing to me, and I feel as if I will benefit the company and their efforts in recruiting new clients through social media. Less

Guthy-Renker

How would you collaborate cross-channel?

1 Answers

First and foremost, I would start by getting to know the brands and business model. Then I would get to know each of the other channel heads to find out what they are working on and how we can use social media to support their efforts. It's so important that our public-facing messaging and imagery are cohesive and lead the customer seamlessly from discovery to acquisition. Less

REGROUP

How do you measure social media ROI?

1 Answers

By using google analytics or some free social media rio calculators like hootsuite etc... Less

GMR Marketing

What is one thing your former team would have said about your management style?

1 Answers

I said that my team would have described me as fun, quirky, and engaged.

What social media platform would you think is most useful to us, why?

1 Answers

Facebook/ youtube

What can you bring to the table?

1 Answers

Passion, clientele, and consistency.

Amazon

What is a weakness of the agile development process?

1 Answers

I said that it didn't allow for planning in-between "sprints."

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