Sr Marketing Manager Interview Questions

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Sr Marketing Manager interview questions shared by candidates

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Gems Education
Senior Marketing Manager - Europe was asked...June 23, 2013

The job involves lots of travel. Can you commit?

5 Answers

Yes. Would love to

Yes

Then may be not suitable

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Lyris

Please tell me how you'd design a campaign to capture the SMB market

3 Answers

We need to study the market in detail by target group, customer profile, demographic, competition activity, pricing, etc., analyze the data collected, sit with team and management, agency and design a campaign in such a way that we get a good response and sale is improved. Monitor every activity and walk-in /calls to improve the performance in short / long run Less

Please advise if you are interested in hiring a director level person to whom that question would be properly aimed, or a senior executive responsible for strategy Less

We need to study the market in detail by target group, customer profile, demographic, competition activity, pricing, etc., analyze the data collected, sit with team and management, agency and design a campaign in such a way that we get a good response and sale is improved. Monitor every activity and walk-in /calls to improve the performance in short / long run Less

Amazon

Tell me about a time when you were confronted by a project challenge and how you overcame it.

3 Answers

Using the STAR method, described the situation, the task we were dealing with (brief amount of time on these), the approach I took and the results it delivered. But made the answer relevant to me, not the team, although of course described my position within the team in addressing the situation. Less

I was probed for this of how it applied to “them,” which it did to some degree but I was working in a different industry so the hiring manager couldn’t connect the dots I gave him. Less

The 3 to 5 minute survey request is ironic. I have received two requests now, but if they won't reciprocate, I too don't have the time. Less

Computer Generated Solutions

Between 2nd and 3rd round of interviews they added a completely new area of expertise to the job description that I didn't have and they didn't tell me about it until I was about to walk into the 3rd interview.

2 Answers

Seems like they were changing the job as they went along. Made it confusing to interview as what they were looking for on major items kept changing. Less

This is what happens in the real world. You should be prepare for every situation. You should not be complaining and need to give your best in every changing situation. Less

J.P. Morgan Asset Management

Are you a french National?

2 Answers

Am English National

The Interviewer is a french national and was looking to hire only french people ! Less

Apple

What did you do to pivot in 2020? How has your career evolved to this point? What is your management strategy?

2 Answers

Thanks, but the recruiting department has been ghosting candidates after multiple interviews. Personally I made it through 3 interviews then the recruiter never bothered to follow up with as much as a “thanks but no thanks.” Not a company I would ever want to work for if that’s how they treat their candidates Less

Hi, as an Apple employee, I have collected Apple interview questions, based on my and my colleagues' recent experiences, and provided our insights/answers that got us in Apple. I got great feedback from candidates applying for many roles including product / program / project management and design / sales. You can find it here: interviewjoy.com/services/interview-process-details/apple-job-interview-apple/ (please do not forget to also look at the reviews at the bottom of that page). Thanks and good luck! Less

Ramsey Solutions

How’s your relationship with your wife? Do you have credit cards? What Dave Ramsey books do you own?

2 Answers

1) Thats an EEOC violation 2) No 3) All of them

Great Yes Extreme Money Makeover

Ecolab

Why are you interested in taking a position that is a downgrade in title?

2 Answers

Mostly you are choosing a value based activity. Looking for a position where you can grow personally and professionally - advance opportunities - and where your values are aligned with those of the organization. Less

Interested more in the company than the title

Fullscreen

Do you have experience with "experimental marketing"?

1 Answers

Do you mean, experiential marketing?

Enote

They like to give lots of compliments to make you do the work on a so-called a project to work on, a homework. It is a device to have you do work for their company.

2 Answers

It is a cheap way to get free work out of candidates, although I found out the offer was already made to another candidate. I do not recommend this company. Less

Dear Sir or Madame, we are very sorry, that you feel that way. I can assure you, that none of the work which candidates give in this interview will be used by the company as an asset or for marketing purposes. This already is part of the nature of the tasks. They are too generic to be used for our highly specialized marketing campaigns. We can understand your frustration about having prepared a presentation for hours, and going through three rounds of job interviews, only to get rejected in the end. And we also are sad to reject candidates in the third round. But you for sure can understand, that we can only take the best candidate out of all applications. We hope that you later can look back at the interview process as a leaning expirience, and find your dream-job somewhere else. Yours Sincerely Josef Less

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