Strategic analyst interview questions shared by candidates
If we undertake a campaign to contact our 30 day overdue group of customers, what is our overall probability of success given the following probabilities: 50% chance of having their e-mail on file 20% chance of a customer paying their bill without us contacting them 30% chance of a customer reading the e-mail we send them 30% chance of a customer making a payment if they read the e-mail etc.
Use a decision tree.
this is likely an applied probability question: My answer is to apply total probability formula here.
It's ~25%. .5 x .3 x .3 = .045 or 4.5% success rate from emailing. Add to that the unprompted payment rate (.2 or 20%) and get 24.5%
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