web.indstate.edu / HQ: Terre Haute, IN
7 Interviews in Terre Haute (of 10)
Marketing provides a lot of resources to help you promote your product. Of all the tools you are provided with, which are most important to help you reinforce your message to the doctor? What % of time on your calls do you use the following tools: Visual Aid, clinical studies, any detail aids that are on your computer?
In my opinion, it depends on the physician type. I adapt my selling style to the physician’s. The visual aid always helps to reinforce my message to the doctor. I always, 100% have my sales aid on each of my calls. I always have my clinical studies available, but it’s not always necessary to use them on each call, unless I have an analytical physician. I have not used detail aids on my computer, because I’ve always had a hand/held PDA for electronic signatures, but I think it’s a fantastic idea, and I have seen other representatives utilize it.