I sensed a very anti-military tone in there question, and a lack of knowledge about either the Coast Guard or Navy. I replied "there is common perception that today's military operates in a strictly hierarchical manner, but my success in the Coast Guard was a result of forming strong teams outside of organizational chains of command. It involved identification and engagement of a variety of stakeholders. I was able to unite a diverse team around a common goal of increased operational readiness, and the result was a better than 50% reduction in mission limiting casualties. This leadership style worked well in my subsequent positions in the commercial sector." The recruiter later confirmed a concern on their part about military experience not being a good fit for their organization.
This is a common question from me given that I am currently in consulting, but moving back into finance (where my degree is). Tough to answer convincingly it seems, despite it being a real desire for me.
It wasn't that this was a difficult question. It just seems that they really didn't like my answer. They don't really care about you wanting to satisfy the customer or get the customer the right product. they really want to see that you're motivated by the money that you can make so you're driven to sell.