Director marketing Interview Questions in United States


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Director of Solutions Marketing was asked...September 14, 2012

How do you convince a CIO of a utility to care about energy efficiency?

5 Answers

He cares because if he can lower the system peak number, he can lesson the amount of spinning reserves he must have in place, whixh in effect is stranded capital. Less

CIO cares since as a company executive he needs to work with his customers (operating unit executives) to cut costs and increase revenues. By providing a solution that mines data to assist customer to save energry usage - the CIO is prioviding a solution for the utility to flatten its energy demand curve. Less

Simple. You demonstrate a cost savings analysis comparing efficient energy use to inefficient energy use. Use a graph of the inefficient use, compare to an efficient use, then run assign the value. That is just one way. This of course assumes that the inefficient use cost more then the cost to correct the problem. But if you do make the changes you can leverage the changes into a PR piece and get a double benefit (efficient use and a "look at us going green!" piece.) Less

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How are you going to make this Company better and more profitable.

2 Answers

I can bring the energy people need to keep pushing and just all around everyone will learn from me and i will learn from them Less

Better training and personal service to each Franchisee.

What do you see the organization doing to raise it in prominence?

1 Answers

Creating cultural community events that are not directly related to selling subscription programs. Less

American City Business Journals

How do you motivate people?

1 Answers

I believe that people need to embrace a goal and believe that they are capable of achieving it in order to be motivated to pursue that goal. I work with my team to develop goals that deliver on business targets and are achievable. By providing the vision, a measurable target, and supporting them with the right tools and information, I motivate my teams. Less


What is your current employer doing better than we are? I work in marketing so I had to answer based on my research done prior to interview. I was so happy I did a ton of research/comparison before going in.

1 Answers

They do a better job of promoting and communicating their programs.


What was the most comprehensive marketing strategy you defined and executed?

1 Answers

Managing capability team leads online and offline to synchronize holiday campaigns to maximize awareness reach and channel effeciencies Less

Steuben Foods

The most important thing to the HR group is whether or not you plan to make this company a place where you can retire from.

7 Answers

Who are you trying to kid? It is pretty obvious that the most recent positive reviews are being posted by senior management that is currently working for the company to boost ratings on this website. Less

Company is awful. Owner and President an absolute joke. Run and run fast!

Do not accept a job here unless you enjoy conference calls on Sunday and a beyond incompetent CEO and President (who hires her joke of a brother in law and other morons) to work in senior level jobs! Run fast and far away from “Stupid Foods”! Less

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Got some tough questions as it relates to direct selling.

4 Answers

Spoke about my experience.

Why would you turn down another job if you didn't have a written offer in hand from this company? Seems like a rookie mistake on your end. Less

Yeah. Kind of silly to turn down another job offer with nothing written in hand. Very silly Less

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How do you sell?

4 Answers

I hope that your staff is just as cold and clueless with your clients as they are with their candidates. If your staff can't communicate, I'm sure your clients love you guys! Your staff was miserable. Your reply is well written with proper grammar as well. You represent the EXACT level of professionalism that I saw with my eyes Mr. COO Less

Also, your reply is incorrect. I met with HR a week prior but had to delay your meeting because you were out with Pink Eye. Less

That post is totally unfair. I came out at yes I was on a call with a client. My most important reason to be the COO. You are a person I've never met and you didn't even have a chance to meet with anyone at MedPro. With all due respect, I am so happy you were not interviewed or hired. We are a group of professionals who can tolerate an 18 min delay without any issue. We bend over backwards for our clients. If they need 18 mins. Or 18 hours even, we accommodate them . You would have been a horrible match for us. I am going to find out what agency sent you and talk to them about sending people like you to us! Good luck sir. Less

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If you have a 3-D cube and paint the entire outside surface of the cube, how large is the cube so that the number of smaller cubes that have only 1 side of paint on them equals the number of smaller cubes with no paint on any side?

3 Answers


How did you answer?

Very ignorant

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