Brand Manager Job Description

What is a Brand Manager?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

Brand Manager Resources on Glassdoor

SalariesInterview QuestionsOpen Jobs

Brand Manager Job Description Template

Job Overview

Here at XYZ Inc., we are the leading company in our field in the tri-county area. We're pleased to have a 4.2 Glassdoor rating from our employees. We are seeking to hire an experienced Brand Manager to join our existing top-notch team. If you're a hard-working professional, XYZ Inc. is an excellent place to grow your career. You'll be glad you applied to XYZ Inc.

Responsibilities for Brand Manager

  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns

Qualifications for Brand Manager

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends

Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes.

Are you hiring?

$50 off

Your first job posting

Free for 7 days, then $50 off if you purchase

Post a Job