Brand Manager Job Description

What is a Brand Manager?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

Brand Manager Job Description Template

Job Overview

Here at XYZ Inc., we are the leading company in our field in the tri-county area. We're pleased to have a 4.2 Glassdoor rating from our employees. We are seeking to hire an experienced Brand Manager to join our existing top-notch team. If you're a hard-working professional, XYZ Inc. is an excellent place to grow your career. You'll be glad you applied to XYZ Inc.

Responsibilities for Brand Manager

  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns

Qualifications for Brand Manager

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends

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