Director of Marketing Job Description

What is a Director of Marketing?

A director of marketing is responsible for all marketing of a company. They manage all marketing campaigns and marketing strategy to reach new customers. A few of the main duties of a director of marketing are creating weekly or monthly marketing reports. They also create marketing campaigns and collaborate with other teams to create new products. Some of the jobs titles that a director of marketing has held prior are digital marketing and marketing manager.

A director of marketing will have 10 years of experience as well an MBA or Master's in marketing degree. One of the most important skills that a director of marketing will have is content management and creation. Another skill is budget creation as the director will need to develop the yearly budget for the marketing team. They also need to be excellent problem solvers in order to reach new customers.

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Director of Marketing Job Description Template

Job Overview

Here at XYZ Inc., we are the leading company in our industry in the Capital City area. We're pleased to have a 3.8 Glassdoor rating from our employees. We are hiring an experienced Director of Marketing to help us keep growing. If you're dedicated and ambitious, XYZ Inc. is an excellent place to grow your career. Don't hesitate to apply.

Responsibilities for Director of Marketing

  • Develop a yearly budget for the marketing team
  • Communicate the brand identity with the team
  • Sift through marketing data to find the important trends
  • Stay up to date on the latest marketing trends
  • Attend conferences to further marketing knowledge
  • Oversee social media strategy and implementation
  • Develop thought leadership pieces such as an e-book
  • Create marketing reports to show to executives

Qualifications for Director of Marketing

  • Master's in marketing or an MBA
  • Ability to manage multiple projects at once
  • Ability to communicate effectively in speech and writing
  • A customer focused attitude
  • Content creation experience
  • SEO and PPC experience, certifications preferred
  • Strong drive for results
  • Ability to collaborate with cross-functional teams
  • Ability to analyze problems and create a solution

Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes.

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