Marketing Specialist Job Description

What is a Marketing Specialist?

Marketing specialists help develop, execute, and monitor marketing programs across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market. Depending on the role, marketing specialists may also help with the coordination of events such as trade shows or conferences.

Marketing specialists almost always have a Bachelor's degree, usually in marketing, business, communications, or a related field. Typically, marketing specialists have great communication and project management skills, and an ability to analyze data and identify trends.

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Marketing Specialist Job Description Template

Job Overview

Acme Corp is a leading firm in our industry in the region. We're pleased to have a 3.8 rating on Glassdoor from our employees. We are hiring a Marketing Specialist to join our team. If you're a passionate self-starter, Acme Corp is a perfect place to grow your career. Apply today!

Responsibilities for Marketing Specialist

  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
  • Analyze and report on the performance and efficiency of campaigns
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums
  • Work with external agencies and vendors to execute marketing programs

Qualifications for Marketing Specialist

  • Bachelor's degree in business administration, marketing, communications, or a related field
  • 2-5 years of experience in marketing
  • Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
  • Excellent analytical skills and a knack for data analysis
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Ability to travel as necessary

Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes.