Public Relations Specialist Job Description

What is a Public Relations Specialist?

Public relations specialists are responsible for growing, shaping, and maintaining a company's reputation and brand. Public relations specialists are tasked with identifying media opportunities, maintaining existing media relations, and promoting positive public awareness of the company through external communications. Public relations specialists can work in-house or for an agency. Public relations specialists span most industries.

Public relations specialists need to have a Bachelor's degree in public relations, marketing, communications, or a related field. Some public relations specialists choose to pursue an Acreditation in Public Relations (APR) by passing an exam, but this isn't always necessary. The best public relations specialists have exceptional interpersonal skills, are strong at time management, and have an eye for detail.

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Job Overview

Acme Corp is one of the leading companies in our industry in the Metropolis area. We're proud of our 4.0 Glassdoor rating. We're now hiring a Public Relations Specialist to join the Acme Corp team. If you're a passionate self-starter, Acme Corp is a perfect place to grow your career. Make your next career move with us.

Responsibilities for Public Relations Specialist

  • Draft press releases, pitches, case studies, white papers, and media summaries
  • Build relationships with new media contacts and maintain relationships with existing contacts
  • Manage media requests in a timely and professional manner
  • Pitch story ideas and content to media
  • Ensure all communication is cohesive with the brand image
  • Track and analyze media coverage to inform future campaigns
  • Measure PR program impacts using regular reporting
  • Organize, schedule, and prepare key leaders for press interviews

Qualifications for Public Relations Specialist

  • Bachelor's degree in communications, journalism, public relations, marketing, or related field
  • 3-4 years of experience in public relations or corporate communications
  • Excellent organization skills
  • Demonstrated ability to prioritize tasks and manage time effectively
  • Strong working knowledge of a variety of public relations programs
  • Strong oral and written communication skills
  • Proficient in Microsoft Office
  • Proven ability to develop, implement, and execute successful public relations campaigns

Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes.

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