Visual Merchandiser Job Description

What is a Visual Merchandiser?

A visual merchandiser works in retail sales and develops creative visual concepts to build attractive store displays. A visual merchandiser uses creativity and combines the brand's goals with the customer's desires. They encourage potential customers to enter stores and purchase merchandise. Additionally, a visual merchandiser will create floor plans for retail space and situates displays in an ideal position to encourage sales. They use marketing strategy and a creative approach to sales in order to promote the company's image visually.

A high school diploma or equivalent degree is necessary to become a visual merchandiser. Many employers prefer advanced degrees in fashion, graphic design or a business-related field. Training within the company is generally required in order to fully understand the brand's image and message to be marketed. Individuals with experience in marketing strategy and a keen eye for design tend to excel in the position of visual merchandiser.

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Visual Merchandiser Job Description Template

Job Overview

Example Co. is one of the leading companies in our field in the area. We're proud of our 3.6 rating on Glassdoor from our employees. We are hiring a talented Visual Merchandiser professional to join our team. If you're excited to be part of a winning team, Example Co. is a great place to grow your career. You'll be glad you applied to Example Co.

Responsibilities for Visual Merchandiser

  • Research current industry trends and remain on the cutting edge of visual design and merchandising
  • Participate in meetings with other departments within the store to determine areas to be addressed and improved upon
  • Account for the company's message and vision and creative incorporate them into visual design
  • Create attractive concepts to be used in-store signage and on social media platforms
  • Prepare visual guides instructing retail branches throughout the country how to appropriately build out and design visual merchandising areas of the store
  • Communicate with marketing team to establish strategies and design concepts for seasonal product launches and displays
  • Monitor and account for the time and manpower required to build and stock store displays and communicate this information with management
  • Design marketing strategies to announce promotions, sales and coming special events within the store

Qualifications for Visual Merchandiser

  • High school diploma is required, an advanced degree in business, marketing or related field preferred
  • Detailed knowledge of the product and industry preferred
  • Ability to work diligently with little supervision
  • Confident in creating and communicating concepts in business meetings and to supervisors
  • Excellent communication and interpersonal skills are essential
  • Excited and energetic in designing new ways to reach customers
  • Ability to thrive in a fast-paced and creative environment
  • Experience researching and determining industry and marketing trends
  • Adherence to the brand's goals, philosophy and policy regarding marketing and sales strategies

Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes.

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