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AGCO Chairman, President, and CEO Martin H. Richenhagen
Martin H. Richenhagen
46 Ratings
  • Helpful (3)

    North American Marketing

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing Manager in Duluth, GA
    Former Employee - Marketing Manager in Duluth, GA
    Positive Outlook

    I worked at AGCO full-time (More than 10 years)


    Fascinating customers, markets, and products including products with very high technology capabilities. Many good people in the company to work with, and many good people in the independent dealer network in Canada and the USA.


    Turmoil and conflicting agendas in North American marketing. Lack of clear leadership about managing a multiple brand portfolio.

    Advice to Management

    Realize you cannot succeed and reach market share goals in North America by copying Deere & Company.

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