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Excellent benefits in a market that doesn't always offer them. Also, great growth potential and a forward-thinking performance management system that helps employees to discern areas for development. Quarterly performance checks and annual reviews. Most managers recognize the need for a good work-life balance, and are flexible with employees that have occasional needs to accomodate family, etc. Cummins also has an excellent track record at recognizing and valuing diversity.
As an manufacturing company in the automotive industry, the fortunes of the company are largely tied to the heavy-duty truck market. However, the company has been careful to diversify over the last 5 years or so, and is now well positioned to ride out cyclical storms.
Advice to Management
You can never communicate too much. Trust your employees with more information. You do a good job of communicating good news and bad, but sometimes there is a delay in the bad news. You know that people are already expecting the bad, so don't hold back.