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I worked at Demand Media full-time (More than 5 years)
Smart people work there for the most part. The new businesses they are running can be really exciting. The office in Santa Monica is really nice.
They have been in cost cutting mode for the past year or so- selling off divisions and closing the office in Austin. The big bets on their new businesses may not pay off.
Advice to Management
Their has been a complete management change (CEO and most SVPs) and the new mgmt team does not really see value in the products they have. That is their prerogative but I would worry that this could affect the companies future profitability.