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Dixons Retail Jobs

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11 days ago

Specialist Technician Mobile phones, laptops, tablets

Dixons Retail Newark upon Trent, England

This is your chance to join us at our Knowhow customer repair centre and play a leading role within the centres highly skilled team. Youll be… TotalJobs.co.uk

18 days ago

Temporary Sales Advisor - Christmas

Dixons Retail Coventry, England

Its the busiest and most exciting time of year on the high street. People are wrapped up warm, Christmas lights are hung on every lamppost and our… TotalJobs.co.uk

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Dixons Retail Reviews

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Dixons Retail Group CEO Sebastian James
Sebastian James
42 Ratings
  • Be as creative as you can

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Team Leader
    Current Employee - Team Leader
    Doesn't Recommend
    Positive Outlook
    Approves of CEO

    I have been working at Dixons Retail full-time (More than a year)


    I have been working for PC World for almost 2 years now, and reading the reviews on here, you are all right, what it comes down to is the individual store and the management team within to how you would consider the job satisfaction. But if you just take what the company wants to promote from managers to colleagues then all its about is having the correct behaviours! However Dixons Retail has changed a massive amount over the last few years namely because of Sebastian James, the current CEO of Dixons Retail, if you look at the company 10 years ago you can tell it was all about hard selling! Making sure we sold the customers the most expensive products we could! You can see this because when you work in a store half the team have been there for that long! And as this was a very pressured environment and I mean very pressured, This has made it hard for people to adapt to the new management style Dixons have adopted. For instance, when I was a sales colleague I had two managers one who had been within the company for a long time, and one that hadn’t after sales one would say, What did you get on that sale? The other would say, what was your customers name? This as you can see is behavioural management over hard selling management. Now does Dixons want to rid the company of these hard selling managers that encourage colleagues to sell more? No, well that’s my opinion. If you are a sales colleague on the computing section, this is what the company wants you to sell with as many sales as you can: Computer = What Ever Happens (insurance) MacAfee Live safe and CLOUD, Mobile broadband, set up (recovery media, Personalise (create Email address etc..) Showhow (30 minute tutorial) So that’s 7 attachments, costing a minimum of £129 I mean if you’re buying a cheap £300 machine be prepared to spend another third! And £10 a month on insurance so you pay us another third a year! Gees. So although the target for these attachments is not 100% it still leaves Dixons in a place where these hard selling managers will thrive, to exceed the targets. Another reason you can be sure that Dixons don’t want to ditch old school managers is that there hasn’t been an assistant trainee management scheme in 4 or 5 years! Yes a cash rich company opening expanding and creating stores, a company moving forward with values and beliefs haven’t enrolled a new generation of manegent team at all! I mean then they expect not to be in watchdog for miss-selling! Are you kidding! Colleagues are honestly told to tell their customers, “We offer a great service called What Ever Happens, it means if anything goes wrong with your computer INCLUDING accidental damage then we will fix it for you if we can’t do that then we will replace it after 7 days.” To which the customer will more than likely say no. In which case we will say, “It might be a good idea to take it for the first month, which I can give you for free, to get you through any teething issues with the machine, then I can also give you a £10 discount on your machine, and if you don’t want to keep it I can give you a freephone number to cancel your agreement, and you’ve saved £10 to make a free phone call. Hmm... isn’t how the corporate side want us to sell it, however there not doing much to change that, if they were to introduce new generation of managent maybe this wouldn’t happen anymore. It’s all about the Customer plan, Head office get us to sell the attachments by saying, you need to get the customer story, ask lifestyle questions to find out how our services will be useful to them, so when you bring this up at the end the customer almost feels stupid saying no to an insurance because they dropped their last one, or because they had a virus and don’t want to buy our half price internet security! However there are pros, if you embrace what head office say to you personally then you wont get penalised for it, I’m personally very target driven and was great with sales, but I’m all about the customer, and I will only and always do what is right for the customer, I started the company 2 years ago as a college dropout (long story) from there I have progressed on to be a team leader, im now 18k which is higher than normal for a team leader in Dixons, and I know I will be able to get on the next intake of our assistant manager program. This company will walk over you, but only if you let them if you want to progress within this company you will need to have some sort of savvy of when to go the extra mile for the company and work both of you days of for free, and when they start to use you for long hours and this becomes expected and you gain nothing from it. You know what I mean... Working here for me has had it’s ups and downs, and you meet a great variety of people and are able to communicate on different levels. As long as this company keeps going in the same new directions, and over the next few years does more to break old habits, it really will be, “An exciting place to be”


    Old managers make it a bad place to work.

    Advice to Management

    Get in a new generating of management, instead of getting new colleagues who do breed the right behaviors to do that job as customer champion

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