Hoffman Agency – San Jose, CA
servicing teams. The Hoffman Agency provides a one-year training program for all ACs. • Media monitoring: Scan for client media coverage and… Hoffman Agency
I worked at Hoffman Agency full-time (More than 5 years)
Great opportunities to learn storytelling, thought leadership, SEO, social media, content marketing. Amazing culture that includes trust and support from junior staff to VPs. Lou is a true visionary in the evolution of PR and social media and content marketing.
There is a disconnect between Lou, GM and needs and concerns of junior staff. Some VPs and senior managers focus on the obvious, but can be oblivious to the workloads and personal dynamics on teams. Accountability is not always evenly applied across all employees, leading to resentment among those held to tougher standards. Some favoritism exists.
Advice to Management
Take time to meet with junior pros, make sure you know their aspirations, concerns, worries and challenges. Don't wait for them to come to you. They won't. Hold EVERYONE accountable, even favorite "stars". Otherwise, you could be crippling those very employees you prefer, while leading some of your most talented junior talent to explore other opportunities.