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I worked at Looxcie full-time
Ping pong table. Espresso maker. Interesting technology. Always feels like huge success is right around the corner. Nice people with good intentions, some of whom are quite competent.
Company is always trying to do too much, but hacks it all together half-assed, so nothing is ever really well done. Projects are never completed before you move on to the next one. Direction changes every 20 minutes. Ethical boundaries are routinely crossed when they benefit the company at the customers' expense (such as with managing customer privacy). Only one person's opinion in the company matters. Expertise is typically ignored or overruled--often harshly in public. The company "doesn't do" roadmaps, specifications, user research or process (since these would empower the team at the expense of the founder). So everyone is off balance and reactive. Everyone is held accountable for decisions except the person who made them.
Advice to Management
The company's strengths and weaknesses are the CEO's. Either force Rom Pereira to cede some control or wait for him to spontaneously grow up. Until then, he will continue to treat the company as his personal plaything, will ignore everyone around him, and will make dreadful personnel decisions.