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Focus on automotive at the right time with - mostly - the right products. You get to learn about new developments and new trends first from your customers and most of the time, can participate. Products reputation best in field, quality unsurpassed. Some very clever engineers.
The very clever engineers have not been allowed to finish their products and pet projects enter in schedules through the back door, forcing us to probably give up the chance to lead the market. Top management surrounds themselves with a set of confidantes, and relies on filtered information.
Advice to Management
Talk to the project leaders, development engineers and other middle management management who has access to customers. If you dont believe your own people, then start talking to customers and find out why they are chosing the technologies they are designing in right now. Then, set the right priorities, and do not encourage the internal politicking which has reached levels hinting that you might actually want them to join the stampede out of the door.