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I worked at Popchips full-time (More than a year)
Company had great potential, but all the talent has left the building and decisions are now being made by people that have no idea how to be successful in this category.
Pay is low and there is little chance of a large buy out at this point
Advice to Management
Talk to the people that are out there everyday meeting with your distribution network and retailors, they understand the business and how to succeed if given the opportunity