The company was started with one premise in mind: There has to be a better way to control, understand and see what is happening at retail. Data doesn’t tell the entire story. Our goal was to fix and invent a better way. The merchandising industry is littered with inexperienced part time reps. Our goal is to fix using technology and multiple capabilities to drive out the defects.
Trying to control 1000’s of people and working off of databases that are old, dated and quite frankly littered with defective people blows my mind. It was time to build a business that was different, unique in the approach and extremely focused on each individual retail store as compared carpet bombing.
Advice to Management
Continue moving into the 21st century and utilizing its talents, resources and alliances to help solve the retail problem. Execution.