Public relations specialist jobs are experiencing above average growth as social media attracts a greater number of users to their platforms. Responsibilities for a public relations specialist include developing, implementing and managing social media strategies and content, as well as more traditional methods of communication. Public relations specialists typically have a bachelor’s degree in a communications, public relations or a business related field. To remain competitive, job seekers should become familiar and comfortable with social media platforms and using networking tools. Equally important is the ability to be creative, think quickly, and understand diverse audiences with a wide range of interests.