Employees rate Columbus 5.2% higher than the overall average
I worked at GSW Marketing & Advertising full-time (More than a year)
Without question, the people are far and away the greatest "pro" GSW has to offer. Never have I had the privilege of working with so many creative, cool, fun, intelligent, kind, and all around good people in my career. There is an unbelievable amount of top tier talent at GSW, a significant portion of which is unfortunately in large part untapped or underutilized--one of GSW's few, but greatest "cons".
While largely dependent on one's department, role, client, internal team, and manager, I can personally attest to the fact that I have never experienced a greater respect for work/life balance or a more relaxed day-to-day office environment than at GSW. The stressful times tend to be those inherent to an agency work environment and simply put, come with the territory. The fact that health care and pharma also inherently present a more regulated, process-driven workflow is balanced out fairly well by the concerted effort among a small handful of the leadership team who work to keep the culture fun, easy-going, and overall positive. These individuals are the ones who deserve credit for GSW's fun, creative culture--because the people this kind of workplace attracts are the people you want to work with and be friends with.
In terms of your resume and work experience, GSW will provide a great opportunity to work for a well-respected, traditional advertising agency--and thanks to its industry niche, a rich education in navigating complicated processes, challenging regulations, and high pressure projects from high-profile clients.
Unfortunately, there continues to be a history of 'boomerang' success stories--seemingly due to the fact that it is often difficult to get promoted from within, even for those employees who exhibit a consistently strong performance, etc. Those who leave and return seem to find greater success than those who stay and 'wait it out' for the hope or possibility of a promotion.
Advice to Management
GSW is definitely a place made great by its people--so many of whom are amazingly talented creatives. Keeping these individuals from realizing their full potential by delaying the recognition of their value through measurable and proven markers (i.e. meaningful raises, promotions, etc.) ultimately hinders the greater business from realizing its full potential. Employees who are given a definitive path to measurable success through their work will be those who work the hardest, care the most, and bring the greatest return on your investment in them. GSW found success through its ability to break industry norms where they were notoriously unbroken, push strict and well-established boundaries when no others were doing so, and most importantly think differently to speak differently, to "Speak People". Apply this philosophy in your approach to employees' careers because their success is directly tied to yours. Their success will drive yours to greater heights if you think about their skills, value, and ability to contribute differently.
I applied through an employee referral. The process took 5 days. I interviewed at GSW Marketing & Advertising (Columbus, OH).
There will be 4 people who interview and they will split it up into 30 minute interviews with each person and they will likely ask you the same questions over again. Typically these are just people you might work with and then they give their ratings to leadership and they have a further discussion together as a group when deciding