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?What If! Innovation Overview

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London, England (UK)
51 to 200 employees
Company - Private
Business Services
$10 to $25 million (USD) per year
Bain & Company, IDEO, frog design
?What If! punctuates its services with the pursuit of innovation and creativity. Founded in 1992 by Dave Allan and Matt Kingdon, the firm works for a fee or as a joint venture partner to help its clients develop products and services, provide skills training, and enhance brand ... Read more

?What If! Innovation Reviews

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Barrie Berg
11 Ratings
  • Helpful (2)

    "Amazing workplace, dream job!"

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    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Inventor in New York, NY
    Current Employee - Inventor in New York, NY
    Positive Outlook
    Approves of CEO

    I have been working at ?What If! Innovation full-time (More than a year)


    Honestly one of the best places I've ever had the pleasure working at it. This place is filled with incredibly smart and talented people who also have the biggest hearts. Amazing culture as well, they not only talk values but live by them.

    Also, amazing benefits and vacation.


    Salary is a little under the industry standard, and no profit sharing.

    Advice to Management

    Continue momentum with people development. Consider plans to grow compensation to become more competitive to maintain and attract talent.

See All 37 Reviews

?What If! Innovation Photos

?What If! Innovation photo of: ?! NYC
?What If! Innovation photo of: ?! NYC
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?What If! Innovation Interviews



Getting an Interview

Getting an Interview





    Producer Interview

    Anonymous Interview Candidate in New York, NY
    No Offer
    Negative Experience
    Difficult Interview


    I applied through an employee referral. The process took 4+ weeks. I interviewed at ?What If! Innovation (New York, NY) in February 2016.


    I was called a few days after applying to discuss my resume with an HR rep, which I will call Emily. She rescheduled that call, after the start time, twice via email, once forgetting to contact me. After we talked, she scheduled an in person interview with a Recon Inventor. He and I discussed my resume, work and interest and then he showed me around the offices. He told me there would be two more interviews and a case study before they would make a decision. I was very appreciative of his openness with that information. He also replied to my thank you email.

    After she talked to him, she set up a time to talk to me about our meeting. She rescheduled this once. Because the meeting went well, we started trying to set-up a time to come in, meet with a few new people and do what they call a “Case Study”. After a few weeks and plenty of follow-up on my part, we scheduled this meeting. I went in, one person described the task, and then I had an hour to complete it. After my hour was up, he came back in with one more Inventor and I walked them through my process. They did not ask me any questions about my work experience or myself.

    I sent thank yous to the Inventors and did not hear back. I waited anxiously to hear how it went from Emily, but she rescheduled our call twice and then had not actually talked to them yet. Finally, after five reschedules for a call to hear their feedback, she tells me they are not moving forward with my application. It felt inconsiderate to belabor scheduling and rescheduling the call only for bad news. I emailed later to say thank you and to get additional feedback and this was met with a blanket response, with which there was no additional feedback. The goal of the Case Study was presented to me differently than what they were looking for.

    The interview process left me feeling very jerked around at every turn, and because you are meeting with several people over the course of weeks, no one is sharing the same information, so I generally felt underrepresented.

    Interview Questions

    • To complete a Case Study for a fake company- come up with three "Stimulus" and three "Naive Experts" that would help create a product(s) for this company based on some identified consumer wants.   Answer Question
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