Work was exciting and challenging. Clients could be amazing and have interesting places to market for. The upscale real estate market is ever changing and the ability to market these projects made Communique a fun place to work when we followed established ways. When the industry shifted and expenses became a problem the amount of new and exciting work diminished because the clients wouldn't pay for it. But when they did the direct mail and web programs were some of the best in the industry. Traveling to locations would be a perk. Working with other very talented people was another great thing about the company.
Family owned small company. Lots of confusion in direction to take. Lots of turnover all the time. Between the economy and in fighting within the company itself, they were on the path to self destruction. Too many changes in personnel made it difficult for any sense of continuity. Too many times management decided to get outside opinions by having consultants try to define what was working and what wasn't. Too many egos involved and not enough minding the fort going on. They always thought they could replace clients with better ones but those times are not that easy any more so when most of the clients left they had to dramatically down size.
Advice to Management
Diversify and get and support top people to relieve owners of all day to day responsiblities
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