Working at 4C Insights | Glassdoor

4C Insights Overview

Chicago, IL
201 to 500 employees
2011
Company - Private
Advertising & Marketing
Unknown / Non-Applicable
4C is a global data science and marketing technology company that delivers self-service software for brands to execute video-centric marketing and optimize business outcomes. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify ... Read more

Company Updates

  • 4C has been named a leader by Forrester in The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019. Find out why below. http://glassdoor.com/slink.htm?key=vMcmA

  • http://glassdoor.com/slink.htm?key=vQZ91

    Careers - 4C

    Are you passionate about media and technology? Do you thrive on fitting pieces together in unexpected ways and solving for real issues? Do you love to explore and invent? At 4C we use data science to learn about the world and build products to measure media exposure and drive advertising engagement.

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4C Insights – Why Work For Us?


Our technology is built on more than 30 years of computational science research by Founder and Chief Scientist Dr. Alok Choudhary at prestigious institutions such as Northwestern University. After applying advanced analytical models on complex topics such as astrophysics, weather prediction, and epidemic detection, Alok turned his algorithms to social media data to uncover detailed consumer behavior insights, planting the seeds for what would later become the 4C Insights Affinity Graph.

In 2011, Alok founded VoxSup to leverage his data science and build new technology for social advertising. In 2013, VoxSup acquired social intelligence platform The Echo System – after the partners met when one was upgraded to airplane seat 4C –  to deliver enhanced insights for brands using social data. In 2014, VoxSup rebranded as 4C and launched a product using social data to improve TV advertising measurement and planning.

In 2015, we were the first company to offer self-serve software solutions for Pinterestand Instagram advertising on the same platform as Facebook, Twitter, and LinkedIn. We also introduced a TV verification productleveraging set-top box data.

Also in 2015, we acquired Teletrax from Civolution to create the most comprehensive global platform for multi-screen media. Teletrax boasts the world’s largest TV monitoring network with proprietary technology originally spun-off from Royal Philips Electronics. We’re now tracking 2,100+ channels in 76 countries.

In 2016, we bolstered our TV Synced Ads offering with bespoke solutions for two of the most shared media experiences – politics and sports. Later in the year, we launched a new Advertising Analytics product that helps marketers understand the impact of TV on social and vice versa using our unique combination of data. We also announced that 4C is rapidly developing solutions for Advanced TV and we’re proud to be a Snapchat Partner.

In 2017, we were named the top-ranked Cross-Channel Advertising Software by G2 Crowd and launched 4C TV to put all our data sets and workflow tools together for marketers to plan, measure, and buy linear television. We also surpassed the milestone of $1 billion in media spend running through our platform and partnered with Mediaocean to improve cross-channel marketing. In the fall, we launched the industry’s first self-serve programmatic television offering for national inventory with our partners NBCUniversal and Target.

2018 ushered in the unification of all 4C products into Scope, our industry’s only self-serve technology solution for audience intelligence, activation, and analytics across TV, digital, mobile, and social media. Later in the year we launched marketplaces for Audiences, Creative, and Measurement as well as added Amazon Advertising to our roster of inventory partners.

To this day, we remain committed to helping brands seize the moment and maximize value. Our SaaS solutions equip marketers to win the epic battle for consumer attention. With world-class clients and partners, as well as 5 patents protecting our innovations, 4C is well-positioned to lead the change the industry has been waiting for.

Are you passionate about media and technology? Do you thrive on fitting pieces together in unexpected ways and solving for real issues? Do you love to explore and invent?

At 4C we use data science to learn about the world and build products to measure media exposure and drive advertising engagement. We are looking for colleagues who are are agile, creative, smart and generally amazing to help power the world’s leading brands.

Learn more about open positions at 4C and apply today.

Listen to the @4Cinsights crew talk about what sets 4C apart from other companies





4C Insights Reviews

  • "Fantastic!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Not Provided in Chicago, IL
    Current Employee - Not Provided in Chicago, IL
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at 4C Insights full-time (More than a year)

    Pros

    The people and culture at 4C are hands down the best I've ever experienced. I believe that leadership, peers, and teammates genuinely care about the company and where we're headed. Everyone is really leaned in to the work we're doing and our place in the industry. Managers take a personal interest in seeing their teams do well and the company does great things to make it the best place to work. Volunteer events, company happy hours, and flexible work schedule - among many other things make it really great!

    Cons

    No concerns or negative things to highlight at this time.

    Advice to Management

    Keep it up - I'm super excited about the road ahead for us as a company!

See All 42 Reviews

4C Insights Photos

4C Insights photo of: Account managers staying up to date on our product
4C Insights photo of: 4C Kicks!
4C Insights photo of: Our Engineers!
4C Insights photo of: We are our own best clients
4C Insights photo of: View from the 29th floor
4C Insights photo of: Cross-departmental meeting on the fly
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4C Insights Interviews

Experience

Experience
42%
29%
29%

Getting an Interview

Getting an Interview
49%
17%
17%
17

Difficulty

3.0
Average

Difficulty

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Average
Easy
  1.  

    Software Development Engineer Interview

    Anonymous Interview Candidate in Seattle, WA
    No Offer
    Positive Experience
    Average Interview

    Application

    I applied online. The process took 4+ weeks. I interviewed at 4C Insights (Seattle, WA) in January 2018.

    Interview

    I had a coding challenge on making request to a designated API using the ember.js MVC framework. After that, I had an on-site interview covering past experience, data structure & algorithms questions, and designing data tables.

    Interview Questions

    • Does the string contain valid parentheses? Is the integer a Happy Number?   Answer Question
See All 7 Interviews

4C Insights Awards & Accolades

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