Working at ALICE | Glassdoor

ALICE Overview

New York, NY
51 to 200 employees
Company - Private
Hotels, Motels, & Resorts
Unknown / Non-Applicable
ALICE is a hotel operations platform that empowers operational excellence and meaningful guest experiences. By bringing all hotel departments together with a single operations platform for internal communication and task management, ALICE helps hotel staff act as a team to ... Read more

Mission: ALICE is a hotel operations platform that empowers operational excellence and meaningful guest experiences. By bringing all hotel departments together with a single operations platform for internal communication and task management, ALICE helps hotel staff act as a team to

Company Updates

  • We're excited to announce that ALICE has been named to Hotel Tech Report's list of "Best Places to Work in Hotel Tech" for 2020!

  • A few months ago we launched our first mentorship program at ALICE ("Not-Your-Average-Mentorship"). 45% of our entire company participates in the program!

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ALICE – Why Work With Us?

ALICE is where these worlds collide


An improvement in something established by introducing new methods, ideas or products.


The application of scientific knowledge for practical purposes, especially in industry.


The friendly and generous reception and entertainment of guests, visitors or strangers.


Our Values


We like to think ourselves as the industry we serve - hospitable. We try to anticipate needs, build empathy, be generous and most of all, be genuine. We believe it's important to act with integrity and to build relationships with the people around us.

  • Be hospitable
  • Be humble and lighthearted
  • Act with integrity
  • Build relationships



We're passionate about our work and this passion means to not wait to be told to act, seize opportunities and find ways to have impact. 
We are in a path of consistent improvement 
and constant curiosity.

  • Be a self-starter
  • Have a grit and get sh•t done
  • Continuously improve
  • Be curious



We are people with strong ideas but know how and when to let them go for the team to move forward together. We always give feedback from a place of care and support as everyone should be offered the chance to improve. We are kind but candid.

  • Have a strong idea loosely held
  • Act like an owner
  • Play like a team, think like a coach
  • Be hard on the problem, soft on people

We’re creating the operations platform for the hospitality industry

What We Value

Our mission is to improve the delivery of hospitality through customer-driven technology.


ALICE empowers the world's best hotels to deliver a remarkable guest experience


Our team blends hospitality with technology

We’re a globally-distributed, 130+ member team, passionate about revolutionizing the way hotel staff work together to deliver exceptional service.

Six years ago, we started working on a mission to improve the way hospitality companies, specifically hotels, deliver service.

Inspired by the exceptional service improvements of companies like Uber, Amazon and OpenTable, we set out to understand how we could apply their insights to improving the guest experience in a hotel.

At first, we believed the solution was guest-facing technology, specifically mobile apps. What we discovered, however, was that, for each of these companies, the app was simply an access point to a new infrastructure for delivering service.

We wanted to build a solution driven by the needs of hotels, so we started asking hotels lots of questions. We saw a consistent pattern: guest frustrations rarely originated from the inability to communicate a request. The true problems stemmed from the operational complexity of fulfilling the request. The difference between the Ubers of this world and hotels was not the guest access point, but rather hotels’ inability to leverage technology on the back-end or staff side.

Most hotels today are running outdated legacy systems, which are disconnected from one another. Operations tries to broach these silos with offline methods, like pen and paper and radios, which leaves room for error. It also prevents hotels from understanding how they are failing guest expectations. In today’s social media and review-driven economy that is a risk. Customer reviews are everywhere, social media is directly impacting guest expectations and future bookings. The last thing any hotelier wants is a negative review.

Through these learnings, we broadened our focus to see staff and guest technology as equally important. We also zeroed in on connecting staff operations through an end-to-end platform. In solving the staff side of the equation, hotels can now deliver a better guest experience.

It has been an exciting journey. We’ve grown our team from three founders to over 100 brilliant and dedicated team members. We’ve built a global customer base that we love working with, learning from, and helping succeed by streamlining their operations. Our hotels have improved staff morale, reduced their spend, and increased their TripAdvisor scores in a short space of time. We’re helping to support brilliant hotel managers with motivated teams, and we are proud to be a part of their story.

ALICE Reviews

  • Helpful (2)

    "Best Place to Work"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Talent Acquisition Specialist
    Current Employee - Talent Acquisition Specialist

    I have been working at ALICE full-time (Less than a year)


    -Really enjoy working at this company and a believer in our product
    -Cares about their employees
    -Great place to work
    -Work-life balance
    -Managers are great leaders and get to know their team members
    -Amazing global distributed team


    -Non that I can think of

See All 61 Reviews

ALICE Photos

ALICE photo of: Team picture at Q1 Town Hall 2020
ALICE photo of: Q1 Town Hall 2020
ALICE photo of: "Storytime with Shelley" our quarterly Town Hall tradition by our VP of Quality as part of our Technology Department presentations
ALICE photo of: Guest speaker, Alexandra Wilkis Wilson - SVP of Consumer Strategy and Innovation for Allergan & Co-Founder of Gilt Groupe, Glamsquad & Fitz, as part of our ALICE Speaker Series
ALICE photo of: Guest speaker, Matt Hoffman - Partner & Head of Talent at M13 (Venture Capital firm), as part of our ALICE Speaker Series
ALICE photo of: Sprint planning at ALICE Headquarters
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ALICE Interviews



Getting an Interview

Getting an Interview





    Product Manager Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Average Interview


    I applied online. I interviewed at ALICE.


    1 hour call with Group Product manager, 1.5 hours call with the VP Product and subsequent written assignment and an hour long calls with representatives from UX, QA, & Engg and 1.5 hours to review the test assignment. The test assignment is an extremely prescriptive framework and the review is centered on the framework. I did not receive any feedback from the company or a formal email of rejection after the final round. When you expect a candidate to spend so many hours on the interview process, its a basic courtesy to close the feedback loop with the candidate.

    Interview Questions

See All 22 Interviews

ALICE Awards & Accolades

  • Top 3 Best Places to Work, Hotel Tech Report, 2018
  • Best Place to Work in Hotel Tech, Hotel Tech Report, 2019
  • Inc Magazine Best Workplaces, Inc. Magazine, 2019
  • Top Rated Concierge Software, Hotel Tech Report, 2018
  • Top 3 Staff Collaboration Software, Hotel Tech Report, 2018
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Pledges & Certifications


Offer formal "internships" for mid-career people or those returning to the workforce

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

Career Advancement Program

Helping employees "upskill" into higher-paying positions

Pledge to Thrive

Taking steps to prioritize employee well-being

First Job Programs

Maintain entry-level hiring and career development programs to give people career starts

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