Mission: Our mission is to build a global operating system for delivering hospitality; To build a product that is loved by our users and a company that is loved by our team.
We’re creating the operations platform for the hospitality industry
What We Value
Our mission is to improve the delivery of hospitality through customer-driven technology.
Our team blends hospitality with technology
We’re a globally-distributed, 80+ member team, passionate about revolutionizing the way hotel staff work together to deliver exceptional service.
Four years ago, we started working on a mission to improve the way hospitality companies, specifically hotels, deliver service.
Inspired by the exceptional service improvements of companies like Uber, Amazon and OpenTable, we set out to understand how we could apply their insights to improving the guest experience in a hotel.
At first, we believed the solution was guest-facing technology, specifically mobile apps. What we discovered, however, was that, for each of these companies, the app was simply an access point to a new infrastructure for delivering service.
We wanted to build a solution driven by the needs of hotels, so we started asking hotels lots of questions. We saw a consistent pattern: guest frustrations rarely originated from the inability to communicate a request. The true problems stemmed from the operational complexity of fulfilling the request. The difference between the Ubers of this world and hotels was not the guest access point, but rather hotels’ inability to leverage technology on the back-end or staff side.
Most hotels today are running outdated legacy systems, which are disconnected from one another. Operations tries to broach these silos with offline methods, like pen and paper and radios, which leaves room for error. It also prevents hotels from understanding how they are failing guest expectations. In today’s social media and review-driven economy that is a risk. Customer reviews are everywhere, social media is directly impacting guest expectations and future bookings. The last thing any hotelier wants is a negative review.
Through these learnings, we broadened our focus to see staff and guest technology as equally important. We also zeroed in on connecting staff operations through an end-to-end platform. In solving the staff side of the equation, hotels can now deliver a better guest experience.
It has been an exciting journey. We’ve grown our team from three founders to over 60 brilliant and dedicated team members. We’ve built a global customer base that we love working with, learning from, and helping succeed by streamlining their operations. Our hotels have improved staff morale, reduced their spend, and increased their TripAdvisor scores in a short space of time. We’re helping to support brilliant hotel managers with motivated teams, and we are proud to be a part of their story.
An improvement in something established by introducing new methods, ideas or products.
The application of scientific knowledge for practical purposes, especially in industry.
The friendly and generous reception and entertainment of guests, visitors or strangers.
HOW WE ARE
We like to think ourselves as the industry we serve - hospitable. We try to anticipate needs, build empathy, be generous and most of all, be genuine. We believe it's important to act with integrity and to build relationships with the people around us.
HOW WE WORK
We're passionate about our work and this passion means to not wait to be told to act, seize opportunities and find ways to have impact. We are in a path of consistent improvement and constant curiosity.
HOW WE TEAM
We are people with strong ideas but know how and when to let them go for the team to move forward together. We always give feedback from a place of care and support as everyone should be offered the chance to improve. We are kind but candid.
I have been working at ALICE full-time (More than a year)
- People are very hardworking and committed to the success of the company as whole
- Flexible hours with an understanding that you will get done what needs to be done
- Senior management is very approachable - open to feedback and advice
- Lots of room for professional growth
- Young and high energy enviroment, comfortable and casual office
- Forward thinking, teams are all focused on innovation
- Clear business plan that is well communicated
- Processes can be messy as it is a startup, but these messes present opportunity if you're willing to tackle them
Advice to Management
- Remain focused on developing culture as the company grows
- Remain focused on creating opportunities for upward mobility as we grow - don't just hire externally
I applied through other source. The process took 5 weeks. I interviewed at ALICE.
Worked with an external recruiter, the entire process was a big mess from start to finish.
Did a phone interview
Then met with team
Got a homework assignment
Talked with team again to present answer
Talked with leadership
Unfortunately at the end, the person to whom I was supposed to report was simply not a person I'd like to work with, very centric and looking for project managers, not product people.
Two Thumbs Down
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