Mission: To empower marketers to do the best work of their careers.
In 2008, we founded Act-On with big ambitions of our own. We saw a massive change in the way people were approaching buying decisions (i.e., the new “buyer’s journey”) and a corresponding need for marketers to better engage and interact with prospects online. We also saw an opportunity for marketers to use technology to directly drive business.
At the time, marketing technology solutions were designed for the IT department, not for the marketer. Nothing worked “out of the box.” These were complex marketing solutions requiring long, expensive implementation periods and dedicated personnel.
We built Act-On for the 21st century marketer: We made it simple to operate, but powerful in generating results; elegant in its user experience, yet comprehensive in its functionality; effective out-of the box, yet extensive in its ability to integrate.
Today, marketing and sales teams at over 4,800 companies use Act-On to drive their business.
Simplicity, attention to detail, and accountability are the core values that drive everything we do at Act-On.
We find simple solutions to complex problems; we build straightforward, user-friendly applications; and we ensure that we’re easy to do business with.
We know that paying scrupulous attention to detail builds a robust, resilient business – and truly delights our customers.
And finally, we prize accountability. At Act-On we are accountable to each other as we work to build a great company; and we are accountable to you, our customers and partners, as we strive to empower your success.
At Act-On, we’re growing fast, working hard, and fiercely dedicated to our customers. We truly believe in Act-On's potential to change the world of marketing, and we're looking for a select group of individuals up to the challenge to see that vision through.
The Act-On crew is motivated, enthusiastic, goal-oriented, and not afraid to let loose for a little fun when the time is right. Work is important. And so are stocked kitchens, scooter races, and a lighthearted atmosphere that facilitates flexibility, team cooperation, and dedication to the company cause.
I have been working at Act-On Software full-time (Less than a year)
Great start-up environment that provides an opportunity to get things done without a lot of red tape.
I feel people genuinely care about each other and customers and that's huge. Not a ton of egos and self-servicing decisions being made which is great!
A good amount of inherited technical debt that has to be solved for before we can move on to innovation.
A lot of new middle management in place which can lead to low confidence and lack of performance management. But the people team are doing a great job of introducing trainings and programs to leaders.
Advice to Management
Empower middle leadership to innovate and don't shy away from tough conversations.
I applied through other source. I interviewed at Act-On Software.
The interview process was well organized. I met with a number of individuals on the team who were all quite professional. I felt like the team really wanted to get to know me and spend the time to share information on their role and the organization.